The faster-growing advertising strategy that you need to take note of today is the PPC or Pay Per Click. So you really need to see to it that you know what PPC advertising platform you will be using in your business in order for you to not lose money in the long run. This article will be featuring the comparison of the three giant search engines for you. This will let you know more about the unique features and aspects of each PPC advertising platform. The three main areas of these platforms such as the demographics, tools, and distribution will be covered by this article. You will gain the knowledge that you need to choose the right PPC advertising platform for your business if you will read this article right here.
The Google Adwords is actually the most popular advertising platform among the three. They are making sure that they will be on top of the PPC marketing podium by constantly developing features and tools.
You should know that Google consists of so many web properties such as the discussion boards, newsletters, email services, content pages, and search sites. According to same data, about 80% if internet users within the next month will be viewing Adwords. You will have the choice of showing your ads on the search network or content network or even both based on the results that you want.
The system of Google Adwords will let you target users in so many ways. You will be able to target the users using specific languages or specific locations. This is possible by getting the IP address of the user, internet domain, search query location, or the language preference of the user.
The Google Adwords is using a lot of various tools that will help you have a successful PPC campaign management.
The site exclusion tool will allow you to block your ads from appearing on any website that you think is inappropriate or irrelevant on your PPC marketing campaign. The keyword tool, on the other hand, will allow you to discover new negative keywords, estimate individual keyword traffic, and improve your lists of keywords.
The Yahoo Search marketing is the pioneering PPC advertising platform and is an international leader in when it comes to commercial search services. Yahoo Search marketing is similar to the Adwords wherein you can choose to show your ads on search networks or content networks.
The Microsoft adCenter is the newest competitor in the scene of PPC advertising. The Microsoft adCenter will make use of the MSN search engine in facilitating the advertising. That is why there is a big chance that your ad will be viewed by a lot of people. You will be able to know the time of day information and geographical location of the users. To learn more about these PPC marketing platforms, click here now.