Step one – ridicule the purchaser
One from the more recently devised solutions to lose an internet based customer is usually to effectively inform them they are not trusted and also have probably used a stolen charge card for their purchase.
The accountant/finance manager is experienced at putting the requirements his own business before any of those silly customer expectations, like fast order processing and delivery. Who cares should the troublesome punters disappear never to return once the upside is avoidance of payment problems?
Step two – never boost the comfort – or perhaps avoid doing so
It is, certainly entirely possible that the products ordered never existed to start with. A great way around that would be to impose the ideal delay however the “security” process even though the item(s)are sourced. Meanwhile, any communication with any customer foolish enough to complain will probably be carefully hidden behind emails. Or better still, a reply form on the site. Provision of any phone number to facilitate customer questions is strictly taboo.
The website, naturally, could not make any mention with the “security check” process, or effect it has on delivery of orders. Nor will cancellation connected with an order be accepted with no hefty “restocking fee” regardless with the fact that an order was never processed to begin with, pending compliance while using security check. Id indeed such information is protected on the company website, it will probably be in the smallest possible type, buried deep from the “terms and conditions” section. (That’s the bit underneath the marketing blurb, where few customers is ever going to think to look).
Step three – never see why any order is required promptly
So – if the customer gets a communication a few days after placing your order, he’s advised that “a small amount” continues to be credited to his banking accounts and that he/she must respond by stating the number of that payment, plus his mother’s maiden name, his dog’s favourite snack-food as well as the colour of his partner’s underwear. Once those answers happen to be provided to the satisfaction on the seller, every attempt will likely be made to dispatch the transaction within the long run. (“Yes Minister” followers may also be familiar together with the term “within the fullness of time”)
It may be worth noting that even significant sellers that DO their very own own outlets provide online purchase option employ the “security” processes described with this rant. The finance manager’s perception is a snap, namely that should the goods were wanted urgently, what did the idiot try out a “bricks and mortar” store to begin with.
And that men and women are the explanations why the customer won’t ever buy from that seller again. Someone should say to them there are several different security solutions available